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Sierra Vintners Retain Industry Veteran Camron King to Lead Association

Posted on September 18, 2019

Grass Valley, Calif.—The historic Sierra Foothills winegrowing region has seen growth and development of boutique family owned vineyards and wineries for many years and the opportunity to position the region for recognition into the future is at hand. The Sierra Vintners Association has retained Camron King, wine and luxury food industry veteran and founder of Oakwood Strategic, to serve as the association’s Executive Director.

King brings a wealth of association management expertise and wine industry specific knowledge to the table for the benefit of the Sierra Vintners Association and its members. “Camron is an impeccable and well-respected leader in the wine industry and we are very fortunate to have someone who is forward-thinking, highly capable, creative and positive to be working with to highlight what we are doing in our cellars and vineyards so that we continue to position the Sierra Foothills wine region for growth and success,” said Mario Clough, President of the Sierra Vintners Association.

Working with the California Association of Winegrape Growers (CAWG), the Lodi Winegrape Commission and National Grape & Wine Initiative (now National Grape Research Alliance), King brings a number of different experiences from marketing and public relations, research, and government affairs together with overall membership development, education and association management together to bring value to the SVA. Most recently, Camron launched Oakwood Strategic and has been working with businesses and association clients to position themselves for increased recognition and market opportunity. King’s international network provides expertise and connections to build brands and will help the Sierra Foothills region grow.

About Sierra Vintners

Sierra Vintners is the voice of the three-county region comprised of Placer, Nevada and Yuba counties in the Sierra Foothills wine region. The association represents the interest of the boutique family-owned wineries and vineyards in the region with the express goal of increasing trade, media and consumer recognition of the region and drive market opportunities for increased sales and visitation.

The association is comprised of wineries, Winegrape growers and allied supporters of the region and seeks to develop the overall experience. The region has been growing grapes for wine for generations and today grows over 30 different varieties for a wide breadth of wine production for consumers to enjoy.

For more information about the Sierra Vintners Association, please visit

Region: other
Job Function: Executive Director

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