Francis Perrin joins Ste. Michelle Wine Estates as Chief Marketing Officer
Francis Perrin has joined Ste. Michelle Wine Estates as Chief Marketing Officer, overseeing the company’s brand management, digital marketing, innovation and direct-to-consumer functions.
Mr. Perrin brings over 20 years of experience to his new role, including previous leadership positions with large public and private consumer packaged goods companies as well as previous wine and spirits industry experience.
Most recently Mr. Perrin was the Chief Marketing Officer at Bel Brands USA, the U.S. subsidiary of Bel Group, the world’s third-largest branded cheese company. Prior to that, he held significant marketing roles with some of the world’s foremost marketing companies including Procter & Gamble, L'Oréal and Pernod Ricard.
“Francis is an accomplished marketer, an exceptional strategic thinker and a proven leader,” said Jim Mortensen, President and Chief Executive Officer of Ste. Michelle Wine Estates. “We are very excited to add his experience and his energy to the Ste. Michelle team.”
“We have set very aggressive goals for ourselves over the next few years, and Francis will be instrumental in helping us achieve those goals,” said Dan Werth, Chief Operating Officer of Ste. Michelle Wine Estates. “He has already made an immediate impact in his short time with us, and we look forward to even greater things to come.”
Mr. Perrin holds a bachelor’s degree in business administration from HEC Montréal and a master’s degree from Columbia University.
Mr. Perrin joined Ste. Michelle effective April 1, and reports directly to Mr. Werth. He is currently in the process of relocating with his wife and two children from Chicago to the Seattle area.