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Free Public Wines Hires National Sales Director

Posted on March 05, 2019

March 6, 2019, Portland, OR – Free Public, the only intentionally curated West Coast canned wine, has hired Pete Cabrera as its first national sales director. Cabrera, a beverage industry veteran with 19 years of sales experience, joins Free Public Wines from Terlato Wines International, where he served as Northwest region manager since 2014. During his Terlato tenure, he won Region Manager of the Year for the 2018 fiscal year.

Prior to joining Terlato, he held distribution management positions with Nestle Waters North America, Rogue Ales Brewery & Distillery, Coca Cola and Columbia Distributing.

Free Public vintner, Ron Penner-Ash, comments, “As we expand our market presence, Pete brings a tremendous amount of expertise and strategic understanding of the multiple levels of distribution to the Free Public team.”

Launched in 2018 in Oregon, Free Public Wines are now available through Winebow in Oregon, California and Washington, and Stem in Arizona. Cabrera will oversee Free Public’s expanding distribution partnerships and key accounts. An Oregon native who resides in Portland, he served as a Sergeant in the United States Marine Corps from 1989 to 1994. During his service Cabrera was awarded Navy & Marine Commendation Medal for Heroism.

About Free Public
Founded in 2016, Free Public Wines makes West Coast canned wines, curated from some of the highest quality wines and vineyards from the Napa Valley to Walla Walla. Each wine is intentionally crafted for the can, ensuring a sophisticated yet approachable flavor profile. We are a member of 1% for the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet. Free Public canned wines are portable, lightweight, sustainable and provide a gluten-free alternative to beer and cider. To find out more about Free Public Wines, visit and follow us on Facebook and Instagram. #roamfree #westcoastwines #freepublic

Region: USA
Job Function: Sales/Marketing

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