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Deutsch Family Hires new VP Fine Wines

Posted on January 07, 2019

Stamford, CT – January 7, 2019 - Deutsch Family Wine & Spirits, a leading importer and marketer of award-winning wines and spirits from around the world, is pleased to announce that Scott Ehrlich will join the company as Vice President of Fine Wine beginning January 14.

In his role, Ehrlich will be responsible for the company’s portfolio of high potential priority and scalable brands, Direct to Consumer Sales and Gem brands. Scott will be based in the Stamford office and report to Iain H. Douglas, Chief Marketing Officer, Deutsch Family Wine & Spirits. Reporting directly to Ehrlich will be a Senior Brand Manager, two Brand Managers and a future Head of Direct to Consumer Sales.

“We are serious about our journey to compete with the very best in the industry and to do this we need to continue to develop the excellent team we have and complement them with new top talent,” said Douglas. “Scott is a seasoned leader with a proven track record of delivering results by developing people and brands and in our culture, we are confident he will flourish.”

“I am excited to join the Deutsch Family team and build on the momentum of this strong portfolio of fine wine brands,” said Ehrlich. “There is incredible growth potential and I look forward to helping unlock it.”

Ehrlich brings 18 years of experience in the wine and spirits industry. He spent the past six years at Constellation Brands in San Francisco, most recently as the Director of Portfolio Strategy where he helped launch a luxury wine sales and marketing division and led the development of the company’s fine wine strategy. Prior to Constellation, Ehrlich was the Director of Marketing, Luxury Imports at Ste. Michelle Wine Estates.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles, Peter Lehmann, Peter Lehmann Clancy's; California: Bellacosa; Eppa SupraFruta Sangria, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Washington: Skyfall; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao; Argentina: Clos de los Siete; Ruta 22; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye and Luksusowa Vodka.

Region: Connecticut
Job Function: Vice President of Fine Wines

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