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Lisa Taaffe Joins Backpack Wine a Regional Sales Director

Posted on October 17, 2017

OAK BROOK, IL – October 5, 2017 – Backpack Wine®, the premium canned wine blended from Washington State grapes and produced by the Oak Brook, Illinois company, Source Code Beverage®, is expanding its portfolio and its national footprint with a new Rowdy Red variety and the addition of wine industry veteran Lisa Taaffe as Regional Sales Director.

She brings 25 years of professional wine selling experience to Backpack Wine. Taaffe was most recently with Union Wine Company where she is credited with helping to establish and build the first premium still wine in a can available in America.

“This is an exciting time for Backpack Wine as we add a third variety to our line-up and bring Lisa on board,” said Jim Doehring, president of Backpack Wine. “The canned wine category continues to grow and we are so proud of the traction we have been able to gain in this competitive arena. We look forward to watching Lisa and the rest of our talented Backpack team build on the momentum as Backpack rolls into national distribution in 2018.”

Backpack Wine is available in more than 1,000 stores in 18 states across the US at fine retailers, bars and restaurants and for sale in most states online. For additional information visit

About Backpack Wine

Backpack Wine®, a product of Source Code Beverage® headquartered in Oak Brook, Illinois, is a premium canned wine made from Washington-grown grapes sold in four-packs of 250ml cans. Backpack Wine’s three varieties; Rowdy Red, Snappy White® and Cheeky Rosé® are sold through a distributor network and can be found at fine restaurants and bars as well as leading beverage and grocery retailers in several markets including AL, CA, FL, GA, IL, IN, KS, LA, MI, MN, MO, NC, NY, OK, SC, TN, TX, WI. For more information on Backpack Wine®, visit or follow us on Facebook and Instagram at BackpackWineCo.

Job Function: Sales/Marketing

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