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Terroir Life Appoints Fred Reno to Head U.S. Sales

Posted on September 19, 2017

(NAPA, Calif) – Terroir CEO, Kevin McGee, announced this week that the company has appointed Fred Reno as director of sales for the U.S. “This is a great step forward for Terroir,” said McGee, “Fred brings an incredible array of experience and has a combination of business acumen, marketing savvy and tactical and strategic sales management that is rare in this industry. He’s the quality of wine professional our brands deserve and it’s great to have him on board.”

Reno is a wine industry veteran, having worked in all three tiers of wine sales since 1979. He started in retail in Washington, DC, then transitioned to a brand manager and VP of sales and marketing at William Hill Winery in 1984 and Sonoma-Cutrer in 1988.

In 1995, Reno took over management of The Henry Wine Group and transformed it from a struggling wine distribution company to the “Best Wine Wholesaler in America” in 2008, according to the Menninger Report.

Reno also spent time at Jackson Family Wines as executive VP for strategic projects starting in 2010. He headed up innovation and brand development functions and founded and directed the West Burgundy Wine Group division.

Reno will manage sales team of seven regional managers and a national distribution portfolio in all 50 states. He will report directly to CEO Kevin McGee.

Reno lives in Santa Rosa, Calif and can be reached at 707-326-6456 or

About Terroir:
Terroir operates and markets best-in-class wineries and wine brands on a global platform with wineries on three continents. Brands in the wine portfolio include Agharta, Cultivate, Fable Mountain Vineyards, Leviathan, Marvelous, Mayacamas, Mulderbosch, Qupé, Trinity Hill, Wind Gap and
Whetstone Wine Cellars.

Job Function: Sales/Marketing

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