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Ste. Michelle Wine Estates Announces National Sales Leadership Changes

Posted on July 27, 2017

WOODINVILLE, Wash. (July 25, 2017) – Ste. Michelle Wine Estates, the third-largest premium wine company in the U.S., has announced additional changes within its national sales leadership.

Following the recent promotion of Dan Heller to Executive Vice President, Sales; Raul Perez has been appointed Senior Vice President, National Sales Manager. Perez succeeds Heller in this role, who was promoted with the retirement of Frank Genovese, effective September 1, 2017.

Perez currently serves as Vice President, Eastern Region for Ste. Michelle Wine Estates, based in Orlando, Florida. He will relocate to the company’s headquarters in Woodinville, Washington, for his new role and will report directly to Heller.

A twenty–year veteran of Ste. Michelle Wine Estates, Perez has held numerous positions including Area Manager, Division Manager, and Region Manager, as well as his current position.

“Raul is a tenacious competitor and driver of change, and I am excited to have him lead our domestic sales team,” said Heller. “Raul has consistently grown our business in his markets, and I look forward to him helping us achieve our aggressive goals nationwide.”

Keith Gosda, currently Vice President, Midwest Region for Ste. Michelle Wine Estates, will replace Perez as Vice President, Eastern Region; also effective September 1, 2017. Gosda previously served as Senior Director, Eastern Region; where he was responsible for sales in 13 states, prior to his promotion to his current role. He will relocate to Orlando, Florida, for his new role and will report directly to Perez.

“With nearly a decade of experience with Ste. Michelle Wine Estates in the Eastern U.S., Keith will be able to hit the ground running,” said Heller. “I know his tireless work ethic and peerless relationship building skills will drive our sales to new levels in the Eastern Region.”

About Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is the third largest premium wine company in the U.S. The company, located outside of Seattle, Washington, has a distinguished history that dates back 80 years to 1934. Wines under the Ste. Michelle label were first introduced in 1967, and since that time the company has expanded its vineyard holdings to more than 3,900 acres in Washington, Oregon and California. Today its ‘String of Pearls’ wine portfolio represents owned or imported brands that demonstrate the producers’ unwavering commitment to creating distinctive, high quality wines from authentic estate vineyards.

Ste. Michelle’s Washington state portfolio includes Chateau Ste. Michelle, Columbia Crest, 14 Hands, Northstar, Spring Valley Vineyard, Col Solare, Michelle sparkling wines, Red Diamond, and Snoqualmie. The company also owns Stag’s Leap Wine Cellars (with Italy’s Antinori family), Conn Creek and Villa Mt. Eden in the Napa Valley; Patz & Hall in Sonoma; and Erath in the Willamette Valley of Oregon. In 2006, Ste. Michelle Wine Estates became the exclusive U.S. importer for the acclaimed Marchesi Antinori wine portfolio of Italy and Chile’s Haras wines, for Champagne Nicolas Feuillatte of France in 2009, for New Zealand’s Villa Maria Estate in 2010, and for Miguel Torres of Spain and Chile in 2014. For more information on Ste. Michelle Wine Estates, please visit:

Regions: Southeast, USA; Northeast, USA; Northwest, USA
Job Function: Sales/Marketing

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