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Ste. Michelle Wine Estates Sales Executive Frank Genovese Retires After 18 years with the Wine Company

Posted on July 19, 2017

Ste. Michelle Wine Estates, the third-largest premium wine company in the U.S., has announced changes with its global sales leadership.

Frank Genovese has announced that he will retire after nearly 18 years with Ste. Michelle Wine Estates, effective September 1, 2017.

During his tenure with Ste. Michelle Wine Estates, Frank has been a skilled team leader. As a tireless leader building our String of Pearls, Frank has contributed to the tremendous growth in sales during the past two decades.

“Frank has been a great asset to building Ste. Michelle’s portfolio of international wine brands. He has been a true champion for our portfolio and for leading our sales team during the company’s growth,” said Ted Baseler, President and CEO of Ste. Michelle Wine Estates.

Ste. Michelle also announced the promotion of Dan Heller to Executive Vice President, Sales effective September 1, 2017. Dan has held several sales positions of increasing responsibility since joining Ste. Michelle Wine Estates in 1985. Most recently, he has been the SVP, National Sales Manager since 2013 and the West Region Vice President prior to that.

“Dan has built solid relationships with our distributors and I am confident he will continue to expand our business in all sales channels,” Baseler said.

About Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is the third largest premium wine company in the U.S. The company, located outside of Seattle, Wash., has a distinguished history that dates back 80 years to 1934. Wines under the Ste. Michelle label were first introduced in 1967, and since that time the company has expanded its vineyard holdings to more than 3,900 acres in Washington, Oregon and California. Today its ‘String of Pearls’ wine portfolio represents owned or imported brands that demonstrate the producers’ unwavering commitment to creating distinctive, high quality wines from authentic estate vineyards.

Ste. Michelle’s Washington state portfolio includes Chateau Ste. Michelle, Columbia Crest, 14 Hands, Northstar, Spring Valley Vineyard, Col Solare, Michelle sparkling wines, Red Diamond, and Snoqualmie. The company also owns Stag’s Leap Wine Cellars (with Italy’s Antinori family), Conn Creek and Villa Mt. Eden in the Napa Valley; Patz & Hall in Sonoma; and Erath in the Willamette Valley of Oregon. In 2006, Ste. Michelle Wine Estates became the exclusive U.S. importer for the acclaimed Marchesi Antinori wine portfolio of Italy and Chile’s Haras wines, for Champagne Nicolas Feuillatte of France in 2009, for New Zealand’s Villa Maria Estate in 2010, and for Miguel Torres of Spain and Chile in 2014. For more information on Ste. Michelle Wine Estates, please visit:

Region: Washington

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