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O'Neill Vintners & Distillers Names Ryan Davis as New Vice President of Sales for Eastern U.S.

Posted on August 04, 2015

August 3, 2015 – Parlier, Calif. – O’Neill Vintners & Distillers, the eighth-largest wine producer in the U.S. by volume, has promoted Ryan Davis to Vice President of Sales – Eastern U.S. In this role, Davis will be responsible for a regional management team overseeing 24 states and accountable for half the company’s annual case goal and monetary budget. The company’s national brands portfolio includes: Line 39, Redtree, Austerity, Backhouse, Camelot, Moscato Allegro, Pepi, Exitus, Xtant, Petit Bâtard and Flat Rock. The combined national brands portfolio is projected to account for nearly 500,000 cases this year.

“As O’Neill Vintners & Distillers continues growing its national brands, it’s important to have strong leadership for our sales team,” said Roy Cecchetti, president of the national brands division at O’Neill Vintners & Distillers. “Ryan brings the experience needed to increase the presence of our national brands in the eastern United States. His perspective on the company will help him form the best strategic direction for the team as they execute programs to maximize sales in chain, retail and on premise accounts. We’re proud to move him into this VP role.”

Davis was previously O’Neill Vintners & Distillers’ Northeast Regional Sales Manager, a sales team role he held starting in 2012. Prior to joining O’Neill Vintners & Distillers, Davis was Regional Sales Director, New England, for Precept Wine in Seattle. Before that, Davis held several sales positions with Empire Merchants North, a wine and spirits distributor serving the upstate New York market. During his 11 years with Empire, he worked his way up from sales representative to wine manager to field sales manager. As the latter, he was responsible for a team of sales representatives with more than $15 million dollars in annual sales.

O’Neill Vintners & Distillers national brands portfolio has experienced extensive growth. Its leading brand—Line 39—was recently named a 2015 “Value Brand of the Year” by Wine & Spirits magazine. The brand also was named a “Hot Prospect” by Shanken’s Impact Newsletter (indicating 15% depletions growth or more in 2013 and consistent growth in 2011 and 2012 for brands between 50,000 cases and 250,000 cases). And it received a 2015 Growth Brand Award from The Beverage Information Group, which recognizes top-performing brands, percentage-wise, exceeding 100,000 cases in 2014 and posting double digit growth in each of the past four years.

O’Neill Vintners & Distillers also plans to add a new brand and new SKUs to its portfolio later this year.

About O’Neill Vintners & Distillers

O'Neill Vintners & Distillers, founded in 2004, is the eighth-largest wine producer in the U.S. by volume. Its portfolio of national brands includes Line 39, Redtree, Austerity, Backhouse, Camelot, Moscato Allegro, Pepi, Exitus, Xtant, Petit Bâtard and Flat Rock. O'Neill also provides premium winemaking services to the industry as well as private brands and control labels. The company contracts more than 15,000 acres of vineyards in numerous premier California wine grape growing regions and has a modern production facility in Parlier, Calif., that allows for full integration in the winemaking process. For more information, visit

Regions: Southeast, USA; Northeast, USA
Job Function: Sales/Marketing

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