- Homepage for the Wine Industry

Wilson Daniels Announces New President Rocco Lombardo

Posted on May 01, 2015

Wilson Daniels announced that Rocco Lombardo, formerly of Frederick Wildman and Sons, will succeed Jack Daniels as President, effective June 1, 2015. Mr. Lombardo will be based in Wilson Daniels’ headquarters in St. Helena, California and the company’s soon to be established New York office.

As President, Mr. Lombardo will provide leadership for all aspects of sales, marketing, and operations of Wilson Daniels. Mr. Lombardo is a 20-year industry veteran with extensive leadership experience in the importing and wholesale of fine wines.

“I have every confidence that Rocco brings to Wilson Daniels the right experience and leadership qualities that will deliver tremendous value to our industry partners and customers,” said Chris Underwood, Chief Executive Officer. “We were very strategic about finding the right person to lead Wilson Daniels, and Rocco is that person. We are excited to welcome Rocco to the Wilson Daniels team.”

In 1995, Mr. Lombardo joined Frederick Wildman and Sons, where he held increasingly senior leadership roles, including: Assistant Treasurer, Chief Financial Officer, and Chief Operating Officer. In 2009, Mr. Lombardo led the company’s strategy to expand its fine wines and spirits portfolio as National Sales and Marketing Director. In 2014, Mr. Lombardo was appointed President, where he oversaw the company’s imports and wholesale operations. Mr. Lombardo was instrumental in growing volume and revenue, strengthening the company’s national marketing platform, and establishing the wholesale division as the leader in fine wines distribution in New York and New Jersey.

“It has been an honor and a pleasure to lead Wilson Daniels,” said Jack Daniels, Founding Partner and Vice Chairman, Wilson Daniels. “With Rocco’s proven record of setting strategy, leading teams, and driving long-term growth, he is uniquely qualified to lead Wilson Daniels. Rocco is a strong and experienced executive who will honor Wilson Daniels’ history and further our performance and reputation as a strategic partner to the world’s most distinctive wines and spirits.”

“It is a great privilege to be asked to lead Wilson Daniels,” said Rocco Lombardo. “I look forward to building on the legacy of Win Wilson and Jack Daniels to create and continue partnerships with the world’s luxury wine producers.”

Today’s announcement concludes a transition process that began when Mr. Daniels announced his intention to transition to the Wilson Daniels Board of Directors in May 2015. As Founding Partner and Vice Chairman, Mr. Daniels will continue to play an integral role in strategy, brand planning, and supplier relations.

“We extend our sincere appreciation to Jack for his many years of leadership at Wilson Daniels,” added Chris Underwood. “Jack has been a champion for Wilson Daniels and has positioned it as a strong company poised for long-term growth.”

Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines and spirits. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.

Job Function: President/Owner/GM

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.