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Wirtz Beverage Appoints Johnny Costello to Beverage Development Team

Posted on May 09, 2014

Wirtz Beverage Illinois announced it has appointed Johnny Costello to its team of experts as beverage development specialist. In that role, the industry veteran will provide training, education, drink consultation and menu development to support the company’s restaurant, nightclub and bar accounts statewide. Costello, a wine and spirit aficionado, will work alongside Eric Hay, beverage development manager, to customize and advance the company’s specialization.

“At Wirtz Beverage, we are doing much more than providing our partners the best products. We are providing incredible knowledge and support to help our customers grow their business,” said Danny Wirtz, executive vice president, Wirtz Beverage Group. “Consumers today want to experience a bar menu who’s quality is on par with and even exceeds the dining experience. Our team helps drive that with our customers.”

Prior to joining Wirtz Beverage, Costello was an integral part of the beverage teams at highly regarded establishments throughout Chicago such as Tiny Lounge, GT Fish & Oyster and most recently, The Berkshire Room. A seasoned beverage professional, Costello is regarded for using artisanal and high-quality spirits to create progressive twists on classic cocktail favorites. Thorough knowledge of wine across many regions and styles is another one of Costello’s well-known strengths.

“Johnny has nearly 20 years’ experience in the industry. His talent is matched with remarkable drive and personality. He’s the real deal and together, he and Eric will be a great team and support system for all our partners,” continued Wirtz.

Costello’s many talents have garnered significant acclaim amongst consumers and within the trade. In addition to beverage development, Costello will also help lead the company’s internal and external training and education efforts as well as provide additional focus to brand promotions and events within the market.

About Wirtz Beverage Illinois

Wirtz Beverage Illinois is the state’s most established alcohol beverage distributor with operations statewide serving premium wine, spirits and craft beer brands. The family-owned and operated company is an affiliate of Wirtz Beverage Group, one of the nation’s leading alcohol beverage distributors. With nearly $2 billion in annual sales and 2,500 employees, Wirtz Beverage Group has interests in Canada, Illinois, Iowa, Minnesota, Missouri, Nevada and Wisconsin. To learn more about Wirtz Beverage, visit its website at

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