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Caballero Appoints USA Brand Ambassador for Lustau

Posted on October 29, 2013

Luis Luengo Morales, CEO of Grupo Caballero of Madrid, Spain has announced the appointment of Cristina Bilbao as United States’ Brand Ambassador for Lustau.

Cristina brings more than six years of international brand experience and knowledge of both the Jerez and Spanish winemaking regions, culture, trade practices and cuisine.

Previously, Bilbao was with the AECOVI sherry as export director, prior to, a market analyst for the Trade Commission of Andalucia, Spain in Miami and New York. She holds a bachelor’s degree in law and a master’s degree in international business.

Emilio Lustau is imported exclusively within the United States by Europvin USA.

About Grupo Caballero

Grupo Caballero was founded in 1830 by Jose Cabaleiro do Lago as a Sherry and Brandy producer. It began exporting to the United States and United Kingdom in 1870. In 1980, fine wines from Rioja (Viña Herminia and Preferido), Ribera and Rueda (Marqués de Irún) were added to the portfolio, and Emilio Lustau was acquired in 1990. For more information visit

Regions: USA; Spain

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