Industry Leaders to Discuss State of the Wine Business at WiVi Central Coast 2013: Mark Couchman
In a region-specific panel led by Cyril Penn, editor of Wine Business Monthly, three prominent Central Coast leaders will open up WiVi Central Coast 2013 with a discussion of the state of the wine business in the region. Mark Couchman, president of Silverado Premium Properties; John Kochis, national sales director at E&J Gallo; and Emily Wines, master sommelier and director of wines at Kimpton Hotels & Restaurants will talk about some of the latest growth, winemaking, viticulture and sales trends specific to the Central Coast.
Mark Couchman is president of Silverado Premium Properties, an investment fund devoted to achieving superior returns from developing and managing premium wine grape vineyards in California. The company currently operates several thousand acres of wine grapes in Napa Valley, Sonoma County and the Central Coast regions of California and sells wine grapes to over 85 winery customers in California. Mark also oversees Plata Wine Partners, an affiliate of Silverado, which processes grapes into wine for a number of wholesale customers. Mark founded Silverado Premium Partners with his partner David Freed in 1997 and brings to Silverado a background that combines both agricultural experience along with commercial real estate and capital markets expertise.
About WiVi Central Coast 2013
California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.
WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit www.wivicentralcoast.com.