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Joshua Cairns Promoted to Director of Marketing at Hahn Family Wines

Posted on January 14, 2013

Hahn Family Wines has promoted Joshua Cairns to director of marketing, managing all trade and consumer marketing initiatives for the company’s nine wine brands, including Hahn Estate and Cycles Gladiator.

Cairns was promoted to director of marketing after serving the past five years as the direct-to-consumer, e-commerce and website manager tasked with designing and implementing Hahn’s iPad and mobile apps, and its social media presence. In his new role, Josh oversees Hahn’s marketing team in crafting regional and national marketing campaigns which blend the more than 30 years of Hahn Estate’s wine making expertise with cutting-edge consumer and industry technology. He is based out of the company’s Napa office.

“Joshua has been an integral part of our marketing and sales efforts over the past five years,” said Bill Leigon, president of Hahn Family Wines. “His leadership and creative marketing concepts have expanded consumer awareness for our brands and helped bring a more innovative approach to our sales and marketing campaigns.”

Prior to his work in the wine industry, Joshua Cairns gained much of his IT experience working as a network administrator in San Francisco and Napa Valley. He has a B.A. degree in classical history from University of California, Berkeley.

About Hahn Family Wines

Hahn Family Wines was established by Nicolaus (“Nicky”) and Gaby Hahn in the late 1970’s when they purchased land in Monterey County. In 1988, sensing the potential of the region, Nicky Hahn became a catalyst for the Santa Lucia Highlands (SLH) appellation by spearheading efforts to establish an American Viticulture Area (AVA) for this wine growing region. Today Hahn Family Wines owns one of the largest shares of planted vines in the region with more than 650 SLH vineyard acres that range in elevation from 200 to 1,200 feet and offer a diverse selection of terroir for producing Pinot Noir and other varietals. These wines are made to fit any occasion or celebration, from everyday wines for dinner to a complex, elegant vineyard-designate Pinot Noir perfect for cellaring or toasting some of life’s biggest milestones. Hahn Family Wines includes Hahn Winery, Hahn SLH Estate, and Lucienne.

In addition to their Hahn Estate property and winery facility, the company also produced several brands out of their winery facility and visitor’s center near Lodi, including Cycles Gladiator and Boneshaker. Visit or download a free Hahn Family Wines phone application from iTunes or Android Market.

Job Function: Marketing

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