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Why Bay Area wineries may eventually struggle to sell wine - even with a rise in tourism

June 11, 2021

Though this is a fun, carefree window in time, the reality is that all signs point to a difficult wildfire season ahead of us. Meanwhile, the full effects of the devastating 2020 wildfires aren't yet being fully felt in the marketplace. We know that the pandemic has changed the industry, and changed many Americans' relationship to alcohol, but how it's all eventually going to shake out is not yet clear.