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DTC, Off-Premise Start 2021 with Double-Digit Growth 

February 22, 2021

DTC shipments grew 21% to nearly $165 million in January, while off-premise sales increased 23%. "All price tiers again north of $11 continued to grow at a rapid pace," said Danny Brager in his regular monthly report on the channels, which are tracked through a collaboration by NielsenIQ, Sovos ShipCompliant and Wines Vines Analytics.