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Why Consumers Purchase Wine in Cans

August 13, 2019

Research indicates wine drinkers have no preference between a wine poured from a bottle or from a can. At the same time, consumers do purchase wine in cans regardless of wine knowledge, according to research on the packaging format. The growth of the wine-in-a can market will still be dramatic, but even more so with a single-serve 250ml, since research has shown that it is the preferred size ...