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British Columbia's wine industry unveils a 10-year strategic plan

March 14, 2019

Commissioned by the B.C. Wine Institute and developed with the help of consultants Honore Comfort, principal of the Artemis Group in Healdsburg, and Steve Burns of O'Donnell-Lane LLC in Glen Ellen, Wine BC 2030 includes five pillars and a dozen strategic recommendations to move the province's industry forward. The core is a vision statement developed over the course of the past six months following a broad consultation that included 30 meetings in 12 locations with 650 members of industry and other stakeholders