Winebusiness.com - Homepage for the Wine Industry

Hard seltzer sales finally start to decline

September 17, 2021

It's not at all obvious that a decline in hard seltzer sales will lead to higher wine sales. But for the last two or three years, the wine industry has been looking back at hard seltzer like a tortoise with a big lead. The category didn't even exist five years ago; now it's a $5 billion business.