- Homepage for the Wine Industry

Gen-X Back in Wine's Good Books

August 04, 2021

Gen-Xers are wine's most important customers. And, the big worry for the future, says Richard Halstead of Wine Intellegence, is not for small wineries, but for the giant ones, because they need to sell relatively inexpensive wine to many, many people at a time when the overall number of wine consumers isn't increasing.