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2020 Study Surveys Black Wine Entrepreneurs

July 27, 2021

An inaugural study of Black wine entrepreneurs by Dr. Monique Bell, Ph.D. of UC Fresno provides a descriptive view of Black-identified entrepreneurs within the wine industry, and explores the motivations, experiences, and business strategies of an under-researched population within wine. The report includes actionable insights for the industry, entrepreneurs and consumers to create more opportunities for potential business owners.