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Rosé Sales Still Climbing

July 26, 2021

Those who say they like rosé wines "a lot" or call them "a favorite" are evenly balanced by gender (51% female and 49% male). But those who only "sometimes" drink rosé skew somewhat male (54%, vs. 46% female). Rosé fans are on average a bit younger, as well (69% are under the age of 60, compared to 61% of the "sometimes" rosé drinkers). But the most compelling differences between rosé fans and the occasional rosé drinkers are their tastes for other wines.