Commission staff took a deep dive and found it in violation of the Coastal Act in several ways. In effect, the agency said: "The ocean is not your private wine locker, guys. So get the wine out of the water or face fines that could run in the tens of thousands of dollars." ... "This is marketing," said Andrew Waterhouse, professor of viticulture and enology at UC Davis. "voodoo ... a way to make a very scarce product that rich people can buy and brag about."