Winebusiness.com - Homepage for the Wine Industry

Naked Wines sales surge comes at a cost

June 11, 2021

Naked Wines, which sells to its 300,000 customer base via a subscription model, said its advertising costs more than doubled to 42.3 million pounds, or about 12% of total sales, for the year ended March 29, up from 19.8 million pounds a year earlier as it chased new customers in the U.S. and UK.