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Italian consortium successfully opposes BROSECCO wine mark on the grounds of Prosecco PDO

June 10, 2021

The hearing officer found that BROSECCO evoked Prosecco. The applicant's explanation that the opposed mark was for a UK sparkling wine, originally conceived of to celebrate Brexit, did not assist him. The hearing officer considered the opposed mark to be highly similar in terms of both sign and products. She considered that evocation was all the more likely as UK consumers would know Prosecco very well and would think of it when encountering BROSECCO.