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Channel Shifting, E-Comm Power Global Off-Premise

February 26, 2021

Leading wine retailers from Europe and China and a leading vintner from the United States all recounted seeing similar trends in demand during the past year and agreed social media and digital communications have been invaluable in maintaining consumer engagement while face-to-face business has been curtailed. Consumers also gravitated toward wines produced from their home nations or regions as well as sought out smaller producers through e-commerce channels.