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DTC Wine Shipping Channel Reached $3.7 billion in 2020

January 25, 2021

Consumers dramatically increased the amount of wine purchased for direct shipment from wineries, leading to the largest single-year increase in volume ever recorded - a record 8.39 million cases of wine shipped DtC, representing a 27% increase over 2019. However, this increase in volume came at the cost of lower growth in value for the channel, which comparatively was up only 14.9% over 2019.