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Gallo, Constellation and the Impact of Corporatization in Wine

January 18, 2021

The U.S. wine business is "moving towards a situation where a few firms acquire significant market power," says Karl Storchmann, a clinical professor of economics at New York University and the editor of the Journal of Wine Economics. "The transfer of brands from Constellation to Gallo will boost Gallo's market share by between 4-5%, to well above 30%. This will increase Gallo's monopoly power, particularly in the low-price segment."