Spurred By Off-Premise Surge, Impact Databank Estimates U.S. Wine Market Rose 2% In 2020
January 13, 2021Total case volumes in IRI channels for the 52 weeks ending December 27 accelerated to a double-digit gain of 10.1%, while retail dollars rose even more, by 14%. That compares to an increase of just 2.1% in dollar terms for the prior 52 weeks in IRI channels, and a 0.7% decline by volume.