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Off-Premise Domestic Wine Sales Strengthen 17% in October

November 24, 2020

Some of the strongest growth through both Nielsen outlets and DtC was posted by red blends. Sales through Nielsen outlets increased nearly 17% in the 52 weeks ended Oct. 31 to $2.3 billion, while shipment value in the DtC channel increased 14% in the latest 12 months to $565 million. The off-premise and DtC shipment data are some of the Wine Industry Metrics reported each month in the Wine Analytics Report.