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Diving into the Shark Tank Wine Case

October 15, 2020

It makes you wonder if Falcone should maybe have just taken the investors' money and invested it in Copa di Vino. According to ABC, in 2016 Copa di Vino sold $12m worth of wine in venues including sports arenas, hotels and convenience stores. In 2016 there was definitely a market thirsty for single-serving wines. Then wineries discovered young consumers would buy wines in cans. And these wines can even state where the grapes come from. Uh oh, I see fins in the water.