It makes you wonder if Falcone should maybe have just taken the investors' money and invested it in Copa di Vino. According to ABC, in 2016 Copa di Vino sold $12m worth of wine in venues including sports arenas, hotels and convenience stores. In 2016 there was definitely a market thirsty for single-serving wines. Then wineries discovered young consumers would buy wines in cans. And these wines can even state where the grapes come from. Uh oh, I see fins in the water.