This might be the new normal. And it's not as though things were peachy in the world of wine to begin with: Demand has been slowing as younger consumers shed their parents' infatuation with all things wine, and as wine has been used as a pawn in an ill-conceived trade war with both China and Europe. Then came a pandemic and yet another year of disastrous fires. What is left is a collection of weary survivors trying to plan for an uncertain future. "There's definitely resolve and a ton of camaraderie here," says Fisher. "But there's also a real fatigue."