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Napa Valley assesses a fire season that could forever alter its tourism economy

October 09, 2020

Napa Valley is dealing with "layers of crisis," according to Linsey Gallagher, president and CEO of the tourism advocacy group Visit Napa Valley. Even so, data suggests tourism in Napa over the summer had begun a slow recovery from the initial impacts of the coronavirus. "It's pretty unfathomable to have this situation on top of (the pandemic)," Gallagher said.