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Small- and Medium-Sized Wineries Have a New Partner in Alignment Wine Marketing

October 08, 2020

Seasoned wine industry professional Peter Alig has launched Alignment Wine Marketing, Napa Valley's newest firm devoted to helping small- and medium-sized wineries refine and amplify their marketing strategies in these rapidly evolving times. Using the five pillars of the Alignment Audit-Brand, Target Market, Strategy, Execution and Metrics-Alig assesses their individual effectiveness and returns a report card to the client outlining in detail their level of alignment alongside an action plan for improvement.