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Cabernet Retains Lead in Retail, DtC Sales as Consumer Spending Falls 3%

September 18, 2020

While the growth rate off premise was off the highs seen earlier in the COVID-19 pandemic, a significant shift was apparent as consumers opted for more expensive options. Similarly, Wines Vines Analytics/Sovos ShipCompliant reported that the value of DtC shipments in August was 29% higher than a year ago at $177.5 million. While shipments usually moderate in the summer, the ongoing strength of online orders from consumers new to the channel or those shifting their wine buying from tasting rooms and restaurants has kept more wine moving.