Winebusiness.com - Homepage for the Wine Industry

Wine sales off premise grew +19.7% in week ending July 18 - Nielsen

July 31, 2020

Package size growth rates are showing a very big swing: earlier in the pandemic period, consumers shopped in stores infrequently and sought larger packages, and so we saw larger packages (e.g. 1.5L bottle, 3L and 5L boxes) growing quickly.  Those growth rates have subsided, though the 3L box is still up 30% during the past seven weeks vs year ago. Cans and 375 ml bottles are both growing in the 50% range during that same time period.