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Napa wine prices sold directly to customers slow value growth in April

May 21, 2020

For direct-to-consumer wine shipments, volume grew 45% in April from a year before and up from March, but the value of those shipments rose 15%, according to the latest Wines Vines Analytics/Sovos ShipCompliant data provided to Nielsen. The lower revenue growth came from a fall in the average price per bottle sold, to $33 this year from $42 last year. Napa wines, said to be the largest contributor to direct sales measured, had the biggest reduction in price, the firms said.