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Wine Sales Benefit from Sustained Off-Premise, DtC Surge 

May 19, 2020

Consumer spending on domestic wine, including bulk imports, fell 7% to $46.5 billion in the 12 months ended April, market research firm bw166 reported. The decline in spending was driven by reduced activity through winery tasting rooms and on-premise accounts. Modelling indicates winery tasting rooms are recouping about 10 percent of sales in the face of government-mandated closures, even though April saw them effectively shut down to walk-in traffic.