Winebusiness.com - Homepage for the Wine Industry

Crisis Sales Surge is "Stunning" but Not Sustainable

April 06, 2020

While the numbers may be similar to what's seen during a holiday, no one is partying. The sales have been described as "pantry stocking" by shoppers stuck at home because of shelter in place orders issued by state authorities to slow the spread of the Covid-19 illness. High-priced Champagne was the one wine type that hasn't seen a significant increase. "Celebrations might not fit the current environment right now"