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Wine Retailer Looks To Top Off Customer Loyalty As Coronavirus Orders Flow

March 25, 2020

Wine Insiders has historically operated as a direct marketing company that used traditional direct mail, catalogs and package inserts for promotion. It still uses those channels, but has supplemented them with digital advertising via Facebook, other social mediums and influencer campaigns. "We credit our success to our three core tenets: convenience, curation and value," said Zac Brandenberg, co-founder and CEO of Drinks Holdings, the parent company of Wine Insiders. "From a marketing standpoint, that includes seasonal offerings and promotions; curator partnerships with celebrities, chefs and sommeliers; and digital and traditional marketing tactics that reach all ages, regions and demographics."