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Replay: Virtual Wine Tasting Best Practices - The Technologies, Training and Techniques Wineries are Using

March 25, 2020

Though tasting rooms may be closed, wineries that rely on direct-to-consumer sales know that engaging with consumers is still critical to the viability of their businesses. Virtual Tastings have emerged as a popular alternative to the in-person club pick-up or walk-in sales opportunity. WBM managing editor Erin Kirschenmann, Shannon Muracchioli (Clos Du Val), Art Murray (Flambeaux Wines) and Robert Rainwater (Amista Vineyards) discussed the platforms they're using, how they're training staff and how they're spreading the word to deliver true hospitality in this new era of tasting experiences