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Curbside Pickups and Hand-Delivery New DTC Options Under Social Distancing

March 18, 2020

Wineries around the country are offering shipping specials, anything from $5 per case to 1-cent shipping or shipping included. But, as wineries nationwide reported in last year's WBM/Silicon Valley Bank Insights into Successful Consumer Wine Sales survey, 47 percent of their wine club members are actually locals. In many regions, like Lodi, the Sierra Foothills, Virginia and New York, that percentage is even higher. To accommodate their best-and closest-customer bases as well as spur sales, a number of wineries are going a step further than shipping discounts.