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Covid-19 and The Beverage Alcohol Industry

March 18, 2020

During the Great Recession there was not a considerable impact on volume, but we saw a shift from on-premise to off-premise consumption and some diminution in overall spending. We will see a shift in volumes from on-premise to off-premise. Overall, industry volumes may hold up if stores are allowed to remain open. Consumer spending on alcoholic beverages will see a reduction given lower markups off-premise.