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Wine, Recession, and Coronavirus: This Time is Different?

March 17, 2020

"The wine industry needs to prepare for the recession that may already be here in a practical sense (technically it takes two consecutive quarters of economic decline to meet the definition of a recession). But this recession is likely to be different from the financial crisis of 2008 or the dot com bust before that. It is important to be ready for what's happening now and not prepare to fight the last war."