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"Nobody Knows Anything About What Sells Wine"

January 22, 2020

W. Blake Gray interviews Randall Grahm: Grahm has reinvented himself, again, with his Popelouchum vineyard - a vineyard in windswept San Juan Bautista on California's Central Coast where he is reconsidering how wine grapes are planted. It's a new focus of his ambitions. He raised more than $170,000 for it from an Indiegogo campaign and he has already bottled some experimental wines from it; he hopes to have wine to sell from it next year.