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How Big is the U.S. Wine Market Really?

January 21, 2020

On January 13th, IWSR issued a press release that pronounced "Wine Consumption in the U.S. Declines for First Time in 25 Years". Past statements from IWSR suggest that the U.S. wine market was about 360 million 9L cases in 2019. However, based on available tax collection data, bw166 projects that the U.S. wine market in 2019 was 409 million 9L cases*, an increase of +1.1%. This discrepancy of 49 million cases is the equivalent of 588 million bottles