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Miles MacInnes: how to respond to the boom in organic wine sales

December 05, 2019

On the face of its organic wines can do no wrong. They tick all the environmental, sustainable and health boxes that we are told that consumers are looking for. Or do they? Miles MacInnes of Jascots Wine Merchants, which is committed to listing sustainable wines, believes anyone listing organic wines needs to have a clear reason and purpose for doing so and that often it is not the environmental credentials of organics that consumers are interested in. Here he explains the background to the boom in organic wines and how to make the most out of listing them