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As North Coast vintners move through ample wine supply, Napa County adjusts rules for small vintners

December 03, 2019

Vintners of wines at the higher and lower end in past business cycles have employed multiple avenues toward the rebalancing supply with demand. Those include introducing new wines or secondary labels and selling wine in bulk at a discount to be blended into lower-priced wines. Other methods of moving inventory quickly during times of excess supply have included selling bottled wine as labelless "shiners" to be marketed under in a closeout venue and "flash" sale websites.