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Pernod Ricard partnership to bring Baijiu to the international market

November 19, 2019

The strategic partnership was signed on November 14 in Sichuan, where Pernod and China's largest Baijiu producer, Wuliangye International, agreed to share infrastructure and develop their regional sales channels. This will focus on the wider Southeast Asia market at first, but they are already in talks to expand to other markets globally at a later stage.