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Sonoma County tourism sector attempts to lure visitors back following wildfires

November 18, 2019

The county's $2.2 billion tourism sector will attempt to convince travelers to consider visits in the spring and summer, hoping to diversify the industry's reliance on the prime months of September and October. Early fall has historically been a critical season for the hospitality industry, which has capitalized on its connections to Wine Country by catering to well-heeled tourists visiting during the thick of the annual grape harvest.